Stories
Real stories and lessons from more than two decades of building products, platforms and technology organizations.
The Process We Thought We Understood
We thought we understood the business process we were building software for. Halfway through development, we discovered that the real challenge was understanding why the process worked that way.
I Was Never The Best Programmer In The Room
I was rarely the best specialist in the room. Over time, I realized that connecting different worlds could be a specialization of its own.
The Rise And Fall Of Flash
Twenty years ago I was convinced Flash was the future of the web. Looking back, it taught me something far more valuable than a programming language.
No More Shortcuts
Two months into a software project, everything changed. Not because of technology, but because shortcuts were no longer an option.
What Running a Software House Taught Me
Building software turned out to be the easy part. Building a company around it was something completely different.
My Master Thesis Was About No-Code Before It Was Mainstream
In 2008 I tried to build a platform that would allow people to create software without programming.
How To Spend Millions Without Building Anything
A story about what happens when organizations choose solutions before understanding problems.
Solving A 10-Year Business Problem In Two Weeks
How questioning a single assumption unlocked a business problem that had existed for over a decade.